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i thought this was kind of crazy(peta bodybag)
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OROVILLE, CA - It's the last thing Karen Metcalf thought she would hear.
The Oroville woman learned about an ad in the August issue of Dog Fancy magazine, offering a free welcome home gift to new dog owners.
Metcalf, proud mother to four dogs, including her new puppy, called the number and was shocked to hear the recording.
The message said, "To receive a free body bag representing the dog that was killed in an animal shelter when you bought your puppy, please leave your address after the tone."
The ad, listed under the name ABC Puppy Products, was a fake, placed by PETA to get its message into the mainstream.
It's a message PETA admits is edgy, but one they claim was needed.
"It is shocking and it is a way to get into people's heads, but we are in crisis and it is time to pay attention to how we can stop millions of animals from being abandoned and euthanized," said PETA spokeswoman Melissa Karpel.
Dog Fancy denies knowing PETA placed the advertisement. Magazine representatives say they don't agree with the group's extremist views.
"We apologize to all who have been offended by PETA's offensive and misleading stunt," said Lisa MacDonald, Director of Marketing for BowTie Inc.
MacDonald called the free gift bag offer deceptive. "We will continue to refine the systems in place to prevent our readers and advertisers from being exposed to such distasteful hoaxes," she added.
Metcalf, just one of thousands of dog lovers who bought the nationally-sold magazine, said she couldn't believe PETA would actually send a puppy body bag. However, just days after her call, she received a package. Inside the envelope, along with an ABC guide to spaying and neutering, was a folded-up black garbage bag.
"Their tactics are horrid. That's not how you get a message across to people," said Metcalf. "You get your message across with education, sponsoring spays and neuters for those people who can't afford it."
News10/KXTV
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